Resume

November 21, 2007 — jellymeli

Melinda Roberts

Email: Melinda_Roberts@sbcglobal.net

Professional Experience

Obu Web Technologies, Inc. – Scottsdale, AZ | January 2007 - Present
Director of Online Marketing

  • Search Engine Optimization
    • Website Creation – Worked with web developers to ensure search engine optimization tactics on newly created websites. Structured and optimized: layout/navigation, URL’s, metas, title tags, alt tags, header tags, anchor text, and content creation. Utilized and preformed Keyword Marketing Research to determine organic search engine terms to drive quality visitors.
    • Existing Website Optimization – Evaluated and tested existing site’s attributes: content, layout, navigation. Preformed Keyword Marketing Research to determine organic search engine terms to drive quality traffic. Updated/created existing meta tags, title tags, alt tags, header tags, anchor text, and content. Massaged content to work in keyword terms. Analyzed current rankings and made changes around keyword’s to hold steady search engine positioning.
  • Search Engine Marketing – Created and managed optimized high performance PPC campaigns both in-house and for clients (Google© Adwords, Yahoo© Search Marketing, Microsoft© AdCenter). Preformed keyword research and ROI performance reports to determine cost per lead evaluation. Set up and targeted optimized landing pages.
  • User Behavior Analysis – Analyzed Google© Analytics reports to determine on site user behavior. Implemented changes and targeted funneling to specified landing pages to receive higher ROI.
  • Competition Analysis – Analyzed clients direct competition marketing angle and keyword targeting to determine the competitiveness of given keywords for worth value.
  • Content Writing – Created optimized content for clients pertaining to their industry and marketed keyword research. Content types include: complete on site content creation/modification, articles, blogs, and press releases.
  • Social Networking – Networked in social areas pertaining to client’s niche market for brand awareness and link recognition. Shared industry news and advice in social networks to build trust and relevancy.
  • Link Building – Researched and determined quality niche related directory submissions. Wrote optimized anchor text, description, and URL per directory. Building links through blog reviews, link buys, reciprocal linking, three way linking, social networking (ie. Myspace.com, Facebook.com, Eons.com), press release submissions (PRweb.com), RSS submissions (ie. MyBlogLog.com), and online article submission (ie. Digg.com).
  • SEO Tactic Proposal/Analysis – Conducted dialog with potential clients to gather information for written proposal analysis. Analyzed existing website to conduct a proposed SEO/SEM solution package. Quoted services according to needs and keyword market research.

Advanced Access – Anaheim Hills, CA | November 2005 – December 2006
Website Marketing Specialist

  • Search Engine Optimization – Conducted SEO services for 100+ websites. Wrote proper meta tags, custom keyword rich content, and anchor text for internal navigational structure.
  • Client Interaction – Explained to client specifics and reasoning behind SEO tactics to educate their further production. Spoke to client about goals and specific needs website should achieve. Discussed variety of options to obtain goals with SEO ethical tactics. Weekly contacts to determine website performance. Sent and discussed report statistics with clients monthly.
  • Search Engine Marketing – Set up and managed PPC campaigns (Google© Adwords, Yahoo© Search Marketing, Microsoft© AdCenter) to drive demographical traffic. Analyzed and implemented landing pages for high ROI performance.
  • Professional Services
    • Over the phone website consulting and Analysis Reviews
    • Content Writing
    • Keyword Marketing Research
    • On-Site Optimization (anchor text, meta tags, header tags, URL navigation revisions)
    • Link Building/Directory Submissions

About.com – New York, NY | April 2007 - Present
Forum Moderator

  • Site Moderation
    • Social network forum moderation aimed at providing healthy user environment for website members.
    • Provided thousands of members’ with informative articles and personal advice for healthy lifestyle changes and support.
    • Collaborated daily with other group moderators to discuss website improvement, forum moderation/support tactics, and guidelines.

Education

DeVry University, Southern California
Bachelor of Science in Computer Information Systems

Received June 2005
GPA 3.28/ 4.00
Dean’s List

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