Dear Google: pagead2.googlesyndication.com

Dear Google,

First of all, I would like to start off with letting you know that I love your search engine. I know it, I use it, and it’s a handy little tool when I need to find things on the internet. However, I don’t feel its okay for your ad sense advertisements to freeze my browser when visiting websites.

I started experiencing my browser freezing on me last night on my home laptop computer. I was visiting a website that was attempting to transfer through pagead2.googlesyndication.com. It happened again today at work causing another frozen browser from a different website trying to display pagead2.googlesyndication.com. Now I understand you make money off these advertisements, but when they lag and freeze browsers, you are both causing havoc for the company displaying the ad’s, as well as losing them valuable visitors.

Now, I know you are probably not trying to cause these problems, but before any updates that you may be doing to pagead2.googlesyndication.com, you may want to make sure that it doesn’t freeze browsers.

Sincerely,

JellyMeli

SEO takes one for the team

How much of a pain in the ass is it when a new online social network comes on board? Yes, as SEO experts we must get on board and take one for the team, sign up, and figure out what it’s all about. Does it have a benefit for me? Does it have a benefit for clients? How much of my time am I going to have to dedicate to this new social network? Is it going to take off? A million questions wonder through you head and the angel on your shoulder shouts “Yes! More opportunity to be known and seen online!” while your devil stammers “No! Not another one. When will the madness stop?”

Aside from social media networks being one of the top ways we can achieve an online presence, we must stay on top and keep up with every network out there. Not only for ourselves, but now for our clients as well. Online marketing is no longer just link buys and a bit of content massaging. Oh no, its much more than the headers, metas, and anchor text. Now we must digg, sphinn, twitter, and even be marketing gooruze if we want to make it in the SEO world. The more the merrier.  We must suck it up, get linkedin, hold on tight to our ankles, and take one for the team.

Companies now offer online branding packages that not only get you top rankings, but also an online presence . SEO package pricing ranges from hundreds of dollars to tens of thousands per month with custom built plans that offer solutions for all types of industry sizes.

I got 25% off my Pubcon Ticket! Now what succa?

I’m so ecstatic right now. I was having a hard time trying to wrap my mind around paying $700 for a ticket to go to Pubcon Vegas this year. So I got smart, did a search, and found a nice gentleman with a 25% off promo code. I was a bit skeptical, but it worked! And I only had to pay $550 for my ticket. It’s already PAID for. Those 5 days are going to be awesome. Aww my first convention!

So much I want to do and see. I still have to look over the list and compromise with James about where we are going and what we are going to see. I seriously want to sit in on a few Social Marketing and content creation speakers. I also think a link baiting one would be a fun one. I am more into the psychology behind search than the science behind it. And I seriously think that sets me aside from a lot of SEOers out there

Hope I get all that I can from this experience. I want to meet as many of you folks as I can and just dive right into the whole thing. Ah exciting!

LoL Worthy Reciprocal Linking Request Emails

This was probably one of the funniest reciprocal link request emails I have seen in my time. Now I’ve seen ones pretty close on the LoL factor, but this one made my Friday evening a pleasant one:

Fellow Plumber and Business Owner

My name is Al Vanden Heuvel, Colorado Master Plumber, and I run the web
site WaterChoices:

I’m not sure if you know about reciprocal linking. That’s an internet term
describing how Google and all other search engines see that like minded
websites are connected to each other through a hidden code.
A code that
only the search engines can see.

It is my intention to link to about 2000 plumbing websites to my site and
I recently found your site (website URL) and am very
interested in exchanging links with you.

There is no cost for this and reciprocal linking will benefit both of us
by raising our search rankings and generating more traffic to both of our
sites. I have already added your site to my website and you can view it
here:

http://www.waterchoices.com/linkmachine/resources/resources.html

In return, please have your webmaster add my link to your site as
follows:

Title: WaterChoices
URL: https://www.waterchoices.com/
Description: Water treatment products and plumbing referral system.

If you cannot find your link on my site or you need to change the
information you can do it manually at
http://www.waterchoices.com/linkmachine/resources/exchange_links.html -

Looking forward to a positive reply,

Al Vanden Heuvel, Colorado Master Plumber

PS. This link exchange is beneficial for both of us and you might want to
take a look my website to see the other benefits it has for you!

Does Google want 100% accuracy?

I had this discussion with a peer way back a few years ago at one of my old jobs. Does Google want 100% accuracy in the ad’s that they are displaying?

My answer, as well as his, was No. I wish he had a different answer so I had something to debate, but we both agreed on the fact that Google does not want to have 100% accurate results.
Why? Because Google wants to profit. By leaving a margin of in-accuracy in both organic and sponsored results, we must go back to Google for a second try. A second trip = more possibilities that we will click on an ad.

As users become more wise about Sponsored ad’s, they begin to stop clicking on them. Plus users know that sponsored ad’s are normally in-accurate to their search (especially if the search is specific). Now Google is trying to figure out ways to stick ad’s in there without the user knowing so much. They are also trying to give higher precedence to ad’s that are trustworthy and already rank well for the terms. Double exposure for the client, plus more of a chance the visitor will see a recognizable company and click on it. It also means the visitor will see more than 1 large company, and will possibly click back for a second opinion on the same subject.

Oh Google… you are growing too wise for your own good.

The future of SEO

I look into my little crystal ball, and I can predict all that SEO will have to offer in the future.

1. Search results per demographic area
2. Search results per user preferences
3. Search results per age range

Now more than ever, Google is looking at who their user is to best serve quality results. We have seen major fluctuations in what is appearing on page 1 of Google, but it’s all happening so they can understand who we are. Let’s face it, we feed Google all the juice it needs to better who they are, thus giving us better results.

Who are you as a person plays a roll in what type of results you are looking for, especially when it comes to broad terms. We will scale back to simple searches, opposed to long tail keywords, and will be granted with what we want.

A user will then be able to search for “art” and then be granted with their preferences. Of course it takes time for a search engine to understand you as a person, in the long term its going to be beneficial for both the user and online businesses.

This will then boil down to the website as it is seen by the search engines. SEO professionals will need to focus more on user behavior than getting ‘high traffic’ keywords to rank. By understanding user psychology, we will be able to niche our websites to be strong lead generators.

Time after time, I have asked clients to explain to me their niche. Your niche is your driving force and it’s what sets you out from the rest. Once search engines understand their users, and you understand your users, you will be driven quality traffic from your target audience.

Us SEO folks should already be taking a deep look at who the target audience is, but many of us get caught up in traffic and rankings. If you agree with me and my outlook on the future of SEO, it is time to get into the game with a little more passion and search to discover the ties between your clients and theirs.

Baby Boomers Dead = MSN Search Dead

We all know that MSN is not only a search engine, but an internet provider as well. In fact MSN has over 9 million subscribers. Regardless of this statistic, nearly all of us can agree that MSN stinks when it comes to their search engine.

Since Alexa ranks MSN as being #2 in their traffic rank statistics, it made me wonder a bit why this was.

MSN relates to business men/woman, along with retirees across the US. Since MSN has nearly 9 million subscribers, those with MSN as a pre-set search engine in their browser are more than likely to use the tool not knowing another alternative.

Studies have also shown that users who find search results from MSN for high priced items turn into leads better than from any other search engine. But is that because the users of MSN are the blue hairs or retirees?

When baby boomers start kicking the can, I predict that the MSN search engine user base is going to depreciate. This generations internet users are much more wise than those that started when MSN first hit the shelves. If Bill Gates doesn’t start moving in on this project fast and making it something huge, I have a feeling it will fall flat on it’s face within the next few years.

Separating your online identities for personal benefits

Separating your online identities for personal benefits

I was browsing around Myspace the other day, and looking at local user profiles. Just killing some time before my day of work began. I ran across a profile that had an AIM user name in it, so I decided “why the heck not” and decided to send a message to this Myspace user. Seems innocent right?

We started talking and I mentioned a few things about myself. Just the basic information and it felt innocent. We were just getting to know each other by talking about fun things to do in the area, etc. Then he mentioned drinking, and I informed him that I did not do that because I am living a healthy lifestyle. He responded back with “You’re on a diet, I know already.” I was a little set back, because this is not information I had on my Myspace profile. He must have known me from somewhere else as well. So I asked how he was so sure, and he said “I searched you out on Google, I found your other profile on some website.” I didn’t really know how to respond. I felt rather taken aback. I was speaking to someone who obviously knew a lot more about me than I knew of them.

The internet is our box of secrets. Google knows them all. He was right. I was on another website where I had created a profile about my diet. All those pages do get indexed whether I liked it or not. It was my choice to display that information.

I figured how he could put two and two together so easily. My AIM screen name is the same one that I use for my diet profile. Heck, I use that screen name for everything. It seems as though I’m not too creative when it comes to my online identities. This is a fault on my end.

My 3 Online Identities 

Each person carries their own roles in life. Some people are mothers, daughters, aunts, co-workers, friends, etc. We all behave differently in each role that we hold. In front of your friends, you can crack dirty jokes. But would you do that in front of your mom? Your boss? The standard response is “no.” We are proper in front of some, and free with others. However, sometimes the word gets around, doesn’t it? People talk, and when people talk, truths come out. Your name is mentioned and all gets known. Especially if you create enemies.

We also hold different roles on the internet. Some join different online networks and create friends. Since user names are our online identity, we hold them dear and tend to use them over and over again. Is this really the smart way to go about your online existence?

Since the internet is a virtual world, you can separate yourself from your different identities. This is only something I decided to do after the event that happened in my previous post. My Myspace and my healthy lifestyle world collided. Back lashing in my face. Since I feel rather off about the whole deal, I am going to separate my online identities.

1. My Myspace Identity
Many of my friends and family are on my Myspace. They are all kindly added as my friends, they are open to read my bio, and my journal. Of course this is the path that I chose. Am I going to act crazy and a fool on there? Well no. I aim to make those around me jealous. Only my positive thoughts will exist on there from now on.

2. My Healthy Lifestyle Identity
This is my dump box. The journal on this website is open for anyone and everyone to read. All my most vulnerable thoughts reside in this location. I am free, open, and use it for support. This is not something I just want out there in the breeze with my personal or professional identities.

3. My SEO world
I don’t mind if others find out who I am in the SEO world. In fact I want them to know who I am. But having a professional front will gain me trust and creditability. This is vital when it comes to future careers, current clients, and future clientele.

So starting today, I’m separating myself from the rest of the pack that is me.